Goodwill and Young & Laramore Tap Indianapolis Artists and Designers for New Campaign

Goodwill and Young & Laramore Tap Indianapolis Artists and Designers for New Campaign

 Goodwill of Central and Southern Indiana has unveiled its regional fall campaign, which taps a digital/social-first strategy, with the help of its creative Agency of Record, Young & Laramore. Six local artists, identified by Pattern Magazine, visited Goodwill and transformed the garments they bought into their own unique design. Three male and three female designers […]

Animated animals urge people to give them a day off in new Compassion in World Farming campaign

Animated animals urge people to give them a day off in new Compassion in World Farming campaign

Free The Birds, the brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a ‘day off’, by choosing plant-based foods for a change. Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations […]

BETC launches Marie Dalgar’s new campaign in China

BETC launches Marie Dalgar’s new campaign in China

Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

The industry equivalent of The Tony Award, The Purple Heart, and The Nobel Peace Prize stood menacingly before my eyes: The Cannes Lion. One can only imagine the copious amounts of creative blood, sweat and coffee sacrificed by Xanax-popping account execs and cannabis-inhaling creative directors yearning to lay claim to this rightfully earned booty. Yet, […]

How Now Creative crafts an action packed, immersive campaign for NFL GAME PASS

How Now Creative crafts an action packed, immersive campaign for NFL GAME PASS

How Now Creative, the Shoreditch-based creative production agency, have continued their relationship with Perform again in 2018, to once more deliver a high-impact, immersive campaign for NFL GAME PASS, ahead of the forthcoming NFL 2018 season. This year’s campaign runs globally across TV, online, and social. The creative places the audience amongst the action, to […]

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

OPPO F9 Pro Launches ‘Power-Packed’ Campaign Conceived By Mullen Lintas

 OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]

McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

McDonald’s Wants to Know Your Nuggetiquette in New Campaign by Cossette

Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]