The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly strong and enduring. […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/BUR_TNSP042_060.mp4[/KGVID] Leo Burnett have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The campaign features 60”, 40” and 30” videos and breaks on Wednesday 1 November, running until 3rd December on TV, VOD and YouTube. The brief was to change attitudes […]
Mirum is proud to announce that it’s been named a Contender in The Forrester Wave: Search Marketing Agencies Q4 2017 Report for the first time. Forrester noted that Mirum brands itself as a “borderless agency,” which means it is globally connected and collaborative…”, which they support. Mirum received its highest scores in the performance, number […]
BeOn, the chocolate energy brand has recently undergone a full strategic rebrand with the help of global strategic brand design agency BrandOpus.  The rebrand encompasses a new name, new identity and new business model. Previously called Energems, BeOn provides great tasting, bite-sized chocolate gems that can be eaten on the go and provide as much caffeine as the average […]
National Museums Liverpool has appointed MediaCom North to manage its media planning and buying account for its new exhibition at World Museum featuring China’s famous Terracotta Warriors. The campaign will be delivered by MediaCom North’s Birmingham office, whose strong media ties and digital expertise won the account following a competitive pitch against a number of […]
Challenge: Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? Insight: There are roughly 280 million people in the world who are red-green colour deficient, which means […]
WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This Winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4 million pounds over the course of three months. The appeal will be match- funded by the government, so we will need to engage a much […]
It looks like famous TV tenor, Gio Compario, has some company. The opera singer takes on a devious, money-hungry CGI critter in ‘Kitchen Sink’, the second instalment of GoCompare’s new ‘Monster Bill’ campaign. The new TVC for home insurance illustrates what it’s like for your home insurance bill to eat away at your money. ‘Kitchen […]
Mindshare, the global media agency network that is part of WPP, is celebrating its 20th birthday by partnering with ENACTUS to power the next generation of leaders to address the United Nations’ Sustainable Development Goals (SDGs). ENACTUS is dedicated to inspiring university students to improve the world through entrepreneurial action. It is the world’s largest experiential […]
The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]