The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis Groupe’s “Power of One” model is now up and running. Under Publicis Communications are the global creative networks – Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH, production company Prodigious, and specialized communications network, MSLGROUP. This […]
Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
Microsoft on January 14 introduced a new version of the logo for Bing, the No. 2 search engine, switching to green from yellow and putting the “b” in upper case. The changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows […]
Micromax Informatics Ltd. announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month. Creativeland Asia is one of […]
The Cannes Lions International Festival of Creativity has announced that Jae Goodman and Josh Rabinowitz will lead juries at Lions Entertainment, the new specialist event where brands, agencies and entertainment companies can focus on producing outstanding creative work together. Jae Goodman, Chief Creative Officer and Co-Head, CAA Marketing, a division of leading entertainment and sports […]
According to research unveiled January 14, convenience is the key factor for the future of retail and Click & Collect is leading the charge: around one in five (18%) believe that the service ‘changed the way they shopped’ last year, beating mobile phones, tablets and smartwatches, while more than a quarter (26%) say it’s making […]
Alton Towers is to open the world’s first ever virtual reality rollercoaster, giving would be astronauts the chance to experience outer space up close. ‘Galactica’ will open in April and claims to be “the world’s first rollercoaster entirely customised for the full VR experience”. Users will be required to wear a headset in order to […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]