Carlsberg UK has launched ‘Three Lions Ale’ for UEFA EURO 2016™, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of thetournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind […]
The production company 76 Ltd has signed up the renowned automotive director Nigel Simpkiss, who spent 12 years working on the BBC’s Top Gear, to its roster. Simpkiss is well known for his perilous action sequences filled with breath-taking stunts such as Top Gear’s “Death Road Bolivia” film, and for films that feature demanding terrain […]
Swiss watch manufacturer, Audemars Piguet, have brought together ten golfing all stars for a highly unusual challenge. The impressive line-up (including recent Master’s winner Danny Willet) are presented with a true test of skill – the prospect of a round in darkness. Audemars Piguet partnered with London agency, Just So, to celebrate the partnership with […]
Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
Creative agency RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride. Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 is set to be a […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]
Turkish Airlines has appointed football content specialist Copa90 to create digital content to support its official sponsorship of the 2016 UEFA European Championship. Content will include the series ‘Meet Europe’s Best’ – the ultimate football road trip – with coverage of Europe’s ‘best fans’ which will explore why international football is so special to them, […]
Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies. Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy. Adjust Your Set will operate under […]