Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love. A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots […]
Maxus has unveiled Change Planning, a new planning methodology underpinned by advanced media planning techniques and powered by best-in-class data sources. The new, intuitive approach allows the agency to devise communication strategies that ensure brands succeed in today’s hugely changing and competitive environment. Change Planning is built to be agile, compressing timelines and ensuring that […]
Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of stunning photos of the food on offer, plus animation layered on top to create a sense […]
In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]
As the world steps into a new era of climate action, WWF’s Earth Hour is urging its supporters to shine a light on climate action through the most powerful communication tool of our time – social media. On Saturday 19 March 2016 8:30 p.m. local time, the world’s most iconic landmarks will switch off their […]
Virtual reality (VR) may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research. Futuresource Consulting looked at the types of virtual reality content that internet users in the US, France, Germany and the UK were interested in watching and experiencing. Some 39% of respondents said […]
Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Native Advertising in Europe to 2020 was released at Mobile World Congress on February 23 and found that the market will make up more […]
Fresh from winning ‘Best British Solo Artist’ at the NME Awards, British pop sensation, Charli XCX has lent her creative flair to a one of a kind piece of GIF-iti art after teaming up with Pepsi MAX Cherry and London based artist INSA. The campaign, which is her second with the global brand, sees the […]
BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army. Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding […]