Djinn has partnered with PokerStars, the world’s largest poker site, to launch a series of interactive films for a new global campaign ‘Natural Born Poker Player’. The campaign is designed to demonstrate to non poker players that the skills required to become a good poker player are innate in everyone. The interactive films, hosted on […]
Hay Hampers have recently opened a brand new shop on Rakuten.co.uk with nearly 200 hamper gifts for sale to boost the business and create a number of additional private and corporate customers. Hay Hampers Ltd are a family-run business with over 30 years’ experience supplying luxury food and wine hampers for corporate and birthday gifts, […]
United for Wildlife (UfW), an unprecedented wildlife conservation alliance, has launched an interactive Minecraft campaign and are working with social advertising agency Telegraph Hill to connect with young people and raise awareness of the plight of endangered animals in Africa. The ‘We Are The Rangers’ campaign aims to engage young digital makers aged 15-30 in […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, launches June 15 with the ambition of stopping women dying from breast cancer by 2050. The largest breast cancer charity in the UK, Breast Cancer Now has vowed to fund the brightest researchers from across the UK […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]
Sony is getting people in 48 cities around the world to take and share photos on their Sony Xperia smartphones showing the extraordinary things they see and do over the course of 48 hours. The ‘48hr campaign’, created by TMW Unlimited, is part of Sony Xperia’s new ‘Everyday Extraordinary’ positioning and will launch globally on […]
The Institute of Promotional Marketing (IPM) has appointed Telegraph Media Group executive director and Commonwealth Press Union chairman Lord Black of Brentwood as its president. This the first time that the IPM has appointed a president and he joins a senior line-up that includes chairman Graham Temple, vice-chairman John Sylvester and new MD Carey Trevill. […]
Following months of negotiations, Belfast Zoological Gardens (BZG) is delighted to announce the arrival of a critically endangered dragon at Belfast Zoo. Delivery took place on Tuesday 9th June. Considered all but extinct, the animal will be housed in a specially designed enclosure, and where possible, his prey will be sourced from outside the zoo’s […]
The Foundry, Leo Burnett London’s graduate-run micro-agency, and the charity Red Lippy Project have launched a new campaign encouraging young women to be screened for cervical cancer, ahead of Cervical Screening Awareness Week (15-21 June). The #FlipYourLips campaign is asking women to put on their favourite red lipstick, take a selfie and ‘flip’ it before […]