Jack Daniel’s Tennessee whiskey has launched a UK Instagram account and is using it as part of a consumer campaign to mark the birthday of its creator. The direct and social media campaign by integrated agency Communicator has aimed to encourage consumers to be part of the celebrations by taking a picture of themselves raising […]
Many tend to get stuck in the monotony of everyday life. To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. The spot, entitled ‘Start Something New’, […]
Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]
Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]
In honor of International Bacon Day on August 31, car makers Ford have decided to celebrate their favorite meat—by offering new car buyers a chance to add a side of bacon to their purchase, if they desire it. To order a side of bacon with your new car, go to Ford’s dedicated microsite that allows […]
The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site. The new logo, which is being used on YouTube’s Facebook and Twitter pages, as well as apps, features a red play button within a white bubble, as well […]
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]
WPP has reported a pre-tax profits rise of 19 per cent in the first half of the year, and says the recent merger between rivals Omnicom and Publicis presents it with ‘enhanced opportunities’. The half-year results are the first time WPP has reported to the City since the mega-merger between its rivals in July. As […]