BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]
Automobile manufacturer BMW recently used the power of social media to invent a new holiday in China. Leveraging the reach of several prominent bloggers on China’s microblogging platform Weibo, BMW were able to get more than 300,000 users to reveal their deepest regrets in 140 characters or less in celebration of “Ctrl Z Day”. Users […]
McDonald’s has released an ad for its promotional summer menu, taking a light-hearted swipe at the traditional British summer weather. ‘Sun Party’, created by Leo Burnett, promotes the summer menu on offer for a limited period much like, it adds, the British summer itself.
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]
Volkswagen has unveiled a new ad in Mexico, promoting what the Beetle looks like in the 21st century. Created by DDB Mexico City, the simple ad uses an emoticon to draw attention. Anwar Noriega was the creative director for the ad.
According to this map, Hooters is one of the US’s most famous brands, so a change of its well-known logo should be worth a mention—especially when one considers that it has been using the same one for 30 years. Atlanta-based design firm Sky Design has given the restaurant chain’s illustrative owl logo a makeover, to […]
Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]