Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry. The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü’s head chef, and sold as a limited edition in 2014. The campaign has […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’shas been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this year. […]
Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today. The report, which surveyed 1,000 UK consumers, revealed a mix of pureplay and traditional legacy brands in the top ten, with […]
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car. The campaign for the two-seater sports car is called “your turn” and breaks in the UK with a teaser campaign from Monday 20 May. The full-length ad will first air on TV and cinema screens on 25 […]
BT Sport’s advertising campaign will hit television screens for the first time today and will reveal the exciting and accessible personality of its new channels. The campaign is set to illustrate BT Sport’s impressive content offering and showcase a wide cast of sporting talent through a series of spectacular set pieces. BT Sport presenter Jake […]
The Observer moved away from mournful coverage of Sir Alex Ferguson’s retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach. In a campaign from Bartle Bogle Hegarty London, promotional material took on a tone of “playfulness and wit” and imagined the reaction of […]
Red Bee Media has created new branding for UKTV lifestyle channel Really, based on the brand position Really Gets You. he new identity changes throughout the week and at different times of the day, using a variety of colours and straplines such as Sunday’s ‘Really wish it would last forever’ and Wednesday’s ‘Really over the […]
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]