The Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over […]
Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]
Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge […]
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to wet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. with the copy reading: “Its worth the fight.” “‘It’s worth […]
BNP Paribas is celebrating 40 years of partnership with the French Open with a social media-controlled robot that launches tennis balls at Jo-Wilfred Tsonga live on a tennis court. The ‘Tweet and Shoot’ event on 23 May, created by We Are Social, will see social media users able to drag-and-drop a tennis ball on a […]
Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry. The digital campaign has seen Gü ask its fans to design their own Gü pudding with a chance to see their creation brought to life by Gü’s head chef, and sold as a limited edition in 2014. The campaign has […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]