Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]

Samsung Pay processes transactions worth $30m in the month following South Korean launch

Samsung Pay processes transactions worth $30m in the month following South Korean launch

Samsung Electronics has said its mobile payment service has processed over $30m worth of transactions since its launch in home market South Korea. Since launching the mobile payment scheme one month ago, it has processed a more than 1.5 million total transactions via the NFC-based tech. The company claimed that approximately 60 percent of transactions […]

eMarketer: Social Network Ad Revenues Accelerate Worldwide

eMarketer: Social Network Ad Revenues Accelerate Worldwide

Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]

Twitter welcomes the Pope with his own set of emojis

Twitter welcomes the Pope with his own set of emojis

Twitter has rolled out a series of emojis to celebrate Pope Francis’ visit to the US. When users tweet the hashtags ‘#PopeinUS,’ ‘#PopeinDC,’ ‘#PopeinNYC,’ and ‘#PopeinPhilly,’ small images of Pope Francis in front of the US flag, the US Capital, the Statue of Liberty, and the Liberty Bell appear respectively. The pope arrived in the […]

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]