Hometown appoints Don Larotonda as its first Strategy Director

Hometown appoints Don Larotonda as its first Strategy Director

Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]

IPM appoints Lord Guy Black as President

IPM appoints Lord Guy Black as President

The Institute of Promotional Marketing (IPM) has appointed Telegraph Media Group executive director and Commonwealth Press Union chairman Lord Black of Brentwood as its president. This the first time that the IPM has appointed a president and he joins a senior line-up that includes chairman Graham Temple, vice-chairman John Sylvester and new MD Carey Trevill. […]

Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

Live & Breathe promotes James Hoxley to ECD

Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of the top tier creative team across its London and Leeds offices. The move forms part of the agency’s ongoing strategy to provide a more integrated offering and deliver best-in-class creative solutions for its clients. The move follows […]

Maxus Strengthens Global Board with Two New Roles

Maxus Strengthens Global Board with Two New Roles

Maxus announced the strengthening of its global senior management team with the appointment of David Kaganovsky as chief information officer and the promotion of Richard Stokes to the newly created post of chief development officer. Kaganovsky joins Maxus from GroupM, where he was global applications director, sitting on GroupM’s Global IT Executive Committee and Global […]

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA Appoints Ronald den Elzen As CEO

Heineken USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/Heineken Mexico. He will be succeeded by Ronald den Elzen, the current Managing Director of Heineken Portugal. Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a successful turnaround of the business, […]

Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style

Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style

The Coca‑Cola Company and global music artist and entrepreneur will.i.am are excited to announce the arrival of the EKOCYCLE brand in the UK. Launching at an exclusive Shop-in-Shop in Harrods, the project aims to push the boundaries on more sustainable fashion and design. The EKOCYCLE brand has teamed up with some of the globe’s most […]