http://www.youtube.com/watch?v=yCK9HXqC18A Renault UK has unveiled the idents which will form part of its 11-week sponsorship of The Jonathan Ross Show, airing October 12. The idents take the theme of ‘animal attraction’ and focus on the brand’s latest three models: the Renault Captur crossover, the Renault Clio and the Renault ZOE. Two 10-second spots have been […]
http://www.youtube.com/watch?v=_BRoU1hw-CU Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started […]
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise. Aesop has been hired after a competitive eight-way pitch to create an identity for the Wimbledon champion. It is understood that it will be incorporated into a new Adidas range and across […]
http://www.youtube.com/watch?v=lInd8GimJJc A new advert for the Audi RS 6 Avant sees the car involved in a paintball battle dubbed ‘The Duel – Man vs Machine’. The video, produced by viral marketing specialists Rubber Republic, sees racing driver and James Bond stuntman Ben Collins – who also served as The Stig on Top Gear until 2010 […]
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]
As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. The ‘Rebranding Feminism’ project aims to re-imagine the feminist movement for today, in the context of pay gaps, stereotypes and the fact that the […]
Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
http://www.youtube.com/watch?v=tZqr__M7XZs Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, […]
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]