Impact, the global leader in partnership automation, announced a £56 million ($75 million) investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in […]
Kinecto has announced that it will complete its integration into Isobar and will rebrand to become Isobar Romania. The team will further power Isobar’s creative and digital capabilities in the market, delivering experience-led transformation powered by creativity for clients. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world. […]
Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]
BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Coconut-based dairy alternative brand Koko Dairy Free has appointed Southpaw as its lead creative communications agency, following a competitive pitch. This is the first time the brand has appointed a retained creative agency, as it prepares for major marketing investment amid rising interest in dairy-free alternatives to milk and plant-based lifestyles. The agency was appointed […]
March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
Performance marketing agency Journey Further has announced the appointment of five PR experts to its PR & SEO offering, taking the team from three to eight people since it formed in August 2018. The appointments come after several new exciting account wins, including 247 Blinds, Feast It and Job Today, taking the total number of client accounts […]
Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]
It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]
Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]