At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]
McCann Worldgroup Europe announced that is was named the most effective agency network in Europe in the 2018 Global Effie Effectiveness Index, based on the global results announced by Effie Worldwide. This is the 3rd time in four years that the agency network has achieved the Number 1 position in Europe. This is a record year for […]
INNOCEAN Worldwide announced that it is pledging with “Free The Bid,” as part of a greater agency initiative to promote diversity among the creative team, deliver a more inclusive agency narrative, and fight gender bias across the industry. The agency greatly admires Free The Bid’s commitment to a growing and maintaining a broad network of […]
A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance of their votes, putting them face to face with the politician that represents his or her interests today in Congress. According to a recent survey of Instituto Locomotiva/Ideia Big Data, […]
An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]
Innovation agency AKQA is to form a pioneering alliance with architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office, in a move that redefines the concept of a 21st century design group. To create this collaborative new venture, AKQA, a WPP Company, has acquired a majority stake in Universal […]
Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built around a series of unique events in the Coca-Cola London Eye capsules this summer. The […]
Domino’s Pizza, the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting […]
Leading PR and content business, The Lucre Group, has announced that it’s further strengthening its position in the market with new appointments and promotions across its Leeds and London offices. Grace Wood has joined the agency as a senior account director, bringing over thirteen years’ experience of driving award winning, content lead campaigns. A passion […]
Global digital agency Jellyfish has announced that it is to double its office space in The Shard as it continues to experience significant growth. The official move will take place in July. Jellyfish added The Shard to its existing office locations in Reigate and Brighton in 2016, when it secured 9,017 sq ft on level […]