New York based children’s lifestyle startup brand, Masala Baby, has announced its foray into the Indian market with a special collection of uniquely designed clothes, which will be available on Asia’s biggest omni-channel player for kids and baby products– FirstCry-BabyOye. Masala Baby was founded in 2010 by Dipali Patwa, who runs an all-woman team and […]
Butcher’s Pet Care has appointed integrated agency Mercieca to manage the PR of its rebrand. Following a competitive pitch, the Camden based agency will deliver the PR campaign spanning consumer and trade media. Wendy Wing, Head of Brand and Activation for Butcher’s Pet Care, says of the new appointment: “This is such an exciting and […]
BETC Paris and non-profit La Parole aux Sourds have joined forces to create Unsilenced, the first original song sung entirely through sign language and dance. The ground-breaking project appears at first to be a music video for an instrumental song; only when the viewer arrives at the end of the clip do they realise that […]
Future Lions 2018, AKQA’s global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries. Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing […]
Adzuna, the UK-based job search engine, has today announced it has been awarded the contract to replace the UK government’s job search platform, Universal Jobmatch. Following a competitive procurement process, the company will be providing the new service from Q2 2018. As one of the largest online government services, Universal Jobmatch connects millions of jobseekers […]
In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in […]
Independent global creative agency Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at 2018’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show […]
The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]