Model Jodie Kidd opens spectacular VIN + OMI London Fashion Week show on iconic Piccadilly Lights

Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February.

The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic.

Filming took place during the eco-label’s London Fashion Week show at the London Andaz Hotel. The artistic London Fashion Week show also featured fish shaped bags and belts made from Ocean’s upcycled vinyl advertising panels.

Outdoor media owner Ocean has agreed a long term partnership with VIN + OMI to create a new limited edition label. Its repurposed vinyl ads will be turned into a retail line to raise funds for the Marine Conservation Society.

VIN + OMI is the world’s only 100 percent zero-waste concept label which produces textiles which are all connected to social impact projects.

Supporting the need for sustainable fashion, UK MPs this week suggested fashion companies should receive financial incentives to produce more environmentally friendly clothes by creating less water and air pollution and contributing less to greenhouse gases. 

An audit committee has called on the industry to act more sustainably.

Source: Ocean Outdoor

  Campaign, fashion, Jodie Kidd, London Fashion Week, Marketing, Ocean Outdoor, OOH, partnership, Piccadilly Lights, Planet Rewind, Sustainable, UK, VIN + OMI