News UK and AXA launch new campaign to help dementia patients ‘travel the world’

AXA and The Sunday Times have published a new video exploring technology that helps dementia patients ‘travel the world’ by bicycle.

As part of its partnership with News UK, AXA and The Sunday Times are highlighting the work of the cycling initiative ‘Motiview’ created by eldercare specialists Motitech.

Motiview allows elderly people and those with dementia to take a virtual bike tour in locations around the world, as well as familiar places such as patients’ home towns.

The set up includes an exercise bike placed in front of a screen which shows the route as if the patient is cycling in real-time. The result has not only improved mobility for patients, but also bettered self-efficacy, social interaction, strength and balance, sleep and decreased pain.

The video also highlights 2018’s winners of the ‘Innovation in the early Diagnosis of Dementia’ category in the AXA Health Tech and You Awards, an initiative designed to promote innovations in health technology that transform the way people care for their minds and bodies.

Both Aparito and Cognetivity have created pioneering technology that helps detect, treat and improve the lives of those living with dementia.

Eugene Farrell, Mental Health Lead, AXA PPP healthcare, said: “Innovation in technology and dementia care has enabled us to detect and manage the condition in ways that just weren’t possible before. Companies such as Motitech, Aparito and Cognetivity are providing solutions that improve cognitive ability as well as physical and mental wellbeing for elderly patients and those living with dementia. The result is a better quality of life not just for the patients, but their families and the staff looking after them.”

Aparito is a wearable device that provides remote monitoring of dementia patients outside of the hospital environment. The continued monitoring provides real-time data for clinicians to capture subtle differences in ambulation and sleeping patterns, which can’t be conveyed during short clinic visits.

Meanwhile, Cognetivity is a five minute integrated cognitive assessment (ICA) tool able to detect the earliest signs of impairment by testing the performance of large areas of the brain. The ICA is easy to administer and, through utilising artificial intelligence, continuously improves its ability to diagnose as it gathers new data.

Mark Field, Director of Bridge Studio, News UK commented: “We are delighted to continue working in partnership with AXA on important projects that make a real difference to people’s lives. This exciting initiative opens the door for dementia sufferers to explore the world once again, benefiting their health physically and mentally. The influential audiences and reach offered by The Sunday Times will shine a light on the core message of the campaign to help dementia patients have a better quality of life.”

The video will be shared across AXA and The Sunday Times’ social channels over the coming weeks, including Facebook, Twitter and Instagram.

Source: News UK

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