is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive. “Energy Running is about more than lacing up and logging miles,” said Adrian Leek, general manager of Adidas Running. “It’s a sport-driven social movement that’s just as much […]
wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]
The latest film from The Sweet Shop’s director Ben Dawkins showcases the perfect line-up of Real Madrid Galacticos and the club’s new white on white kit in pure, crisp moments of slow motion action, full of grit, sweat and heaps of style. The online piece for was created by Adam Fish, Matthew Carter and […]
and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players […]
is forecasting marketing spend will rise this year, a trend likely to increase in 2014 as the company looks to next year’s World Cup to reverse declining sales. The sportswear maker posted a 6 per cent year-on-year drop in revenue for the three months to 30 September as falling demand in key European markets such […]
has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot. The film highlights the award-winning techniques of Messi, who won the Fifa Ballon d’Or for the best footballer in the world for a record fourth time in January, as well as the design of his new […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM). NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related “emotional attachment,” found that Land Rover was the […]
Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. The Sports Retailers to promote trainers exclusive to its stores. Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot […]