Cadbury has unveiled a new £2.8 million marketing campaign celebrating Cadbury Roses. The campaign is a fresh take on one of the most popular slogans in advertising history, “Thank you Very Much” and is once again set to make Cadbury Roses the perfect way to say ‘Thank You’. The new creative by VCCP, draws […]
After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh re-support campaign designed to turn […]
PowWowNow, the communications software company, has revealed its new brand identity as part of its evolution from conference calling into web meetings and hosted voice. Its retained creative agency, Truant London, leads the new advertising campaign as part of a brief to build PowWowNow’s new brand framework and identity, one which transforms and future-proofs the […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. Paid […]
Truant’s latest campaign for Simply Business, ‘You name it, we insure it’, features real businesses from around the UK with amusing, memorable names – often incorporating puns on well known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products – giving the […]
This weekend, Switch Guarantee Guy returns to continue his quest to ensure that all consumers – particularly those who are less financially confident – are aware of the benefits and simplicity of switching bank accounts. Building on a string of successful campaigns that have seen over five million people switch so far, the latest TV […]
On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]
VCCP has launched a fully integrated campaign this month for the Girl’s Day School Trust (GDST). The GDST is the UK’s leading network of independent girls’ schools, with 23 schools and two academies throughout England and Wales. In their schools, they now educate 19,000 students and employ 3,500 staff. The client brief was to raise […]
Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted […]