PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement that started in 1775. The poem shows us what […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
South Western Railway launches a new campaign ‘LIVE BIG’, created by WCRS, Engine’s creative agency. The campaign starts with an offer which sees kids travel for just £1, using colourful and vivid illustration to further encourage families to get out exploring. Written by creative team Jessica Watson and Alicia Job and brought to life by […]
This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact […]
Chiltern Railways has launched its “Travel Free-Range” campaign which urges families to get out and about on their services during the summer holidays. The digital-first campaign is the first since the appointment of The Gate, an MSQ company, as media agency of record to the account following a competitive pitch (it has been the creative […]
Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London. The ‘Making change happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which? has had […]
Google has extended its “Make Google Do It” campaign, in a clever UK-wide digital OOH push. The campaign promotes the variety of everyday tasks that Google Assistant can help with, in the moment you need it most. The activity runs across transit, retail and city-centre locations until 8th July, with an extended run at Old […]
Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge people’s conceptions on what it means to “win” by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled “Feel Like a Million,” focuses on […]
<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> The Dutch phrase ‘Als het te mooi lijkt om waar te zijn…’ (If it seems too good to be true…) is the key to a new, campaign from travel deals brand Secret Escapes that launches on June 28. The first spot shows a couple […]