HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London launches their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series. Running from the 8th – 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: […]
Refreshed, radiant, relaxed, satisfied, delighted: perhaps not the feelings many people would often associate with air travel. Air France claims otherwise – the airline has launched a series of films to flag up points of difference such as its comfortable, full lie-flat seat-beds; seamless priority boarding processes; and menus of haute cuisine designed by leading […]
Bathstore and Saatchi & Saatchi, London have launched their latest campaign with the ‘silent loo’ mobile app, which addresses the plight of water wastage in the UK. With billions of litres of water being wasted annually, the app was created in response to research collected into water consumption, which revealed that on average 75% of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Race-of-Two-Minds-6022.mp4[/KGVID] Weight Watchers and Saatchi & Saatchi London has launched an online film, ‘The Race of Two Minds’, which shows how a positive mental attitude can be a powerful force in helping people achieve success. Directed by Ed Morris, the film was shot as an experiment following a woman challenging herself to run […]
Google has launched ‘Model Automotive ads’, a mobile search ad format for auto manufacturers in the US. The ads will be served up to anyone who searches for the name of the model being advertised. The format aims to provide users with a showroom-like experience with a carousel of high-quality images of a car’s exterior […]
Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]
Continually dedicated to embracing the finest in creativity in an intimate and focused setting, the London International Awards (LIA) officially commences its 31st year with the opening of its entry system. Coming off a landmark 30th anniversary, LIA has received a reputation for consistently gathering some of the brightest creative minds and most respected people […]
Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train. The squares tell different stories using animated videos and images, including a couple […]
Wellington creative agency Clemenger BBDO, with media partner OMD, have announced the launch of Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel. Clemenger BBDO’s Creative Director, Emily Beautrais says, “We’re never without our phones; it’s the first thing we […]
ITV Commercial, FremantleMedia UK and Syco Entertainment announced they have signed a wide-ranging sponsorship deal with UK National Lottery operator, Camelot, for the forthcoming tenth series of hit show, Britain’s Got Talent. The partnership, which was negotiated and will be managed by Vizeum and The Story Lab, sees Britain’s Got Talent and The National Lottery’s […]