Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over […]
Shoe retailer Finish Line, launched a new round of work for their ongoing ‘Shoes So Fresh’ campaign. The first few spots were launched on June 30, and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques […]
As more and more branding activities move online, is it time for print media to hand over their advertising spot to influencers? According to the Advertising Association and Warc Expenditure Report which was released in 2016, UK businesses spent: Over £10 billion on digital marketing methods – an increase of 13.4% increase on 2015’s figure. […]
Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]
Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung’s new Space Max fridge. The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work on a polar station. At the end of a month-long wait, the father returns to find […]
Zipcar, the global car club company and UK market leader, has launched an eight-week integrated campaign to promote their new one-way service in London, Zipcar Flex. Lead creative agency, Founded, is responsible for the strategy and creative of the campaign ‘Drive, Drop, Do’. It features over 150 out-of-home sites, digital display, website and social media […]
In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Tovaritch! Premium Russian Vodka have unveiled the latest instalment of their ‘Never Drink Alone’ campaign. Devised by Proximity Madrid, the campaign launched in May and has both digital and print elements to it. “We have been working with this for two years, and it is providing great results, in both sales and brand awareness,” explains David Vijil, Creative Director […]
Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]