Of all the people globally on the internet, about half of them, nearly 1.5 billion, are on Facebook. The question for Facebook is how it and its advertisers will reach what it calls the next billion people, who will often be coming online for the first time, often only on mobile, and often on a […]
Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]
Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Amazon’s new ad by Lucky Generals for the Fire TV Stick will air tomorrow during the Rugby World Cup Final. Clarkson, the former Top Gear presenter who famously […]
giffgaff, the multi-award winning, contract-free mobile network has released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members. giffgaff’s House of Horrors is a two-minute, horror film created based on a simple Facebook post back in August, which asked giffgaff members to share their greatest fears. The five […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]
EE has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally bacon’! Kevin even dons a fat-suit to hammer home […]
Twitter has fired up a fast-paced new TV commercial crafted by TBWA\Chiat\Day in an effort to draw a younger demographic to the micro blogging service. Running throughout the US World Series the campaign takes the form of a zippy, meme based journey through the Twitter-sphere before slowing things right down to highlight Twitter Moments – […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/Lloyds_Florist_30s_MASTER.mp4[/KGVID] Lloyds Bank is celebrating the country’s small business owners, from florists to electricians, with a new campaign to launch its Business Current Account. The campaign, created by RKCR/Y&R, features three online films showing different small business owners getting their time in the spotlight that Lloyds Bank thinks they deserve. The first film, […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]