http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]
http://www.youtube.com/watch?v=ejJCioeHTEM Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be […]
http://www.youtube.com/watch?v=_zyktVW5kEc Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring – Rental Reimbursement coverage. Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car. Developed by OMD […]
Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]
http://www.youtube.com/watch?v=65Rrl6Lka18 Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines. In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling […]
Developed by Leo Burnett Change, this heartbreaking video makes good use of the skip ad button—commonly seen on YouTube these days—to illustrate the plight that ex-convicts face. The video starts off with an ex-convict persuading a prospective employer to hire him, but once he reveals that he spent some time in prison, the “skip ad” […]
http://www.youtube.com/watch?v=yLQ40gcJLXc Halfords has unveiled three new ads as part of its ‘cheaper than a favour’ campaign: Bob, Needles and Timmy & the Gazman. Created by Mother, the ads use different scenarios to demonstrate that no favour is truly ‘free’ – as people feel obliged to return an act of kindness, often to their cost. Halfords […]
http://www.youtube.com/watch?v=UelJZG_bF98 Honda’s new ad features black-suited men and women navigating obstacles, and its newest Honda CR-V breezing through. The car makes the impossible ‘possible’ by shattering the optical illusions in this video that is definitely worth watching a few times. The new fuel-efficient CR-V 1.6 Diesel promises to “do those things that can’t be done, […]
Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer. The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley. The campaign asks fans to […]
Jason Nicholas, former Billington Cartmell Group MD, has joined Space, the award-winning creative agency, as joint Managing Partner. Nicholas joins David Atkinson, co-founder and Managing Partner, to lead the agency and drive its growth agenda. The agency was founded in 2003 and is completing its tenth year. During his 15 years at Billington Cartmell, Nicholas […]