IKEA has come up with yet another creative way to advertise its products by introducing “living billboards” at the Gare St Lazare station in Paris, France. Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the […]
Tesco Mobile has celebrated the roll out of 4G with a band of contortionists to help show the flexibility of the system. Tesco Mobile’s 4G service allows to switch it on or off from month to month, increase or decrease the data allowance, and cap the contract so the user don’t go over. The network’s […]
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin from 1st January 2014 and is worth around £135m in billings. The account comprises media planning and buying duties across all L’Oréal brands in UK & Ireland, including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Vichy, L’Oréal Professionnel […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]
http://www.youtube.com/watch?v=f82lmOZ_Zcg The new film, created by BBH London, thanks the hundreds of millions of fans in over 200 countries around the world for the dedication they show to their clubs and focuses on the lengths they go to support the Barclays Premier League through the ups and down of the season. It follows the lives […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]
http://www.youtube.com/watch?v=T4U98lQQacY BMW has launched an online advert for BMW Approved Cars featuring a car being driven by Top Gear stunt driver Paul Swift. In the ad – which was created by Dare, as part of Engine Dare – Swift weaves a BMW Approved Used 325i Coupé between Chinese vases to project the brand’s image of […]
http://www.youtube.com/watch?v=_1mfIg1I3zE The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a […]
From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark. This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award […]