Sky has appointed Leeds-based performance marketing agency, Journey Further, to boost its paid search activity for the UK market. Journey Further was appointed following a competitive pitch. Sky wants to make it easier for customers to find relevant help for issues such as billing queries, technical and setup problems. Journey Further will specifically target improvements to this online customer journey through […]
M&C Saatchi is delighted to announce the appointment of Mark Newnes to Deputy MD with immediate effect. Newnes has been with the agency for nearly eight years and has been promoted from managing partner where he led both the NatWest and Royal Mail accounts in combination with broader agency-wide responsibilities. Previously to this he led the […]
What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]
Wavemaker has been appointed by Heathrow as their integrated agency partner, to handle communications planning and media buying. Wavemaker was successfully awarded the three-year contract following a strategic review. Heathrow, Europe’s largest airport saw over 78 million passengers pass through its terminals in 2017 alone, with 80 airlines flying to 180 destinations. Heathrow’s vision is […]
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the role in January 2019 and will be based at Zenith’s HQ in London. Matt succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO. With a career in global media spanning over 28 […]
Integrated creative agency, LIFE, launched #365daysofgood campaign which will celebrate the positive actions of brands every day throughout 2019. The initiative is designed to show how brands can be powerful and important driving forces for change, be it through major projects or smaller actions that make people’s lives a little better every day. For the past 11 […]
Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]
Hirsh London, Mayfair’s luxury jewellery house, has appointed Williams Murray Hamm to handle its rebrand ahead of its 40th birthday celebrations in 2020. Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia. Whilst the company is thriving, it was felt that their existing […]
BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]
For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]