Exterion Media has partnered with Shazam and Fox to bring a beacon-enabled ad campaign to London’s buses. In what is the first time beacons have been used on the London bus network, Fox movie Kung Fu Panda 3 will be promoted through a campaign that uses both outdoor advertising on the side of the buses […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]
Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the noise coins make, the app was designed and built by digital agency DARE, a part of the OLIVER Group, and is being launched with support from Sarah Willingham, […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Former boxing heavyweight world champion David Haye tapped the power of VR for his comeback fight against Australia’s Mark De Mori. Broadcasted live from the O2 in London on January 16, those who downloaded the Hayemaker app from the Google Play Store was able to watch the fight live, utilising the 360 degree footage to travel around […]
Want to be besties with your kids this Christmas? Help is at hand in the form of SpeakEmoji. As a way to round off the year in which emojis took over the world and became Britain’s fastest growing language, SapientNitro is launching SpeakEmoji to help parents and relatives break through the kids’ smartphone trance by […]
The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]
Twitter is launching its new Moments app in the UK on December 15, showcasing how it can streamline the experience of using the social networking site. Available on Apple’s app store and Google Play, the service aims to curate the best pictures, tweets, headlines and stories gathered from across Twitter for viewing in one handy […]