Toys R Us gamifies print with interactive Christmas catalog

Toys R Us gamifies print with interactive Christmas catalog

Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]

Bentley app reads emotions to create personalised car designs

Bentley app reads emotions to create personalised car designs

Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user’s passions, lifestyle and personality type. The Bentley Inspirator uses emotion recognition software that creates an individually designed car. It has been created by VML London, which used emotion metric algorithms built using data from 3.4 […]

Google Launches App to Aid with European Refugee Crisis

Google Launches App to Aid with European Refugee Crisis

The refugee crisis currently occurring in Europe, the Middle East and north Africa is the worst in 60 years, with more than 11m migrants and refugees fleeing war-torn nations in the hope of finding safety, shelter and a new life. However, one change that has made life a little easier for migrants is the proliferation […]

TMW Unlimited launches interactive story app The Haunting of Bagger Bones featuring Mr Benn narrator Ray Brooks

TMW Unlimited launches interactive story app The Haunting of Bagger Bones featuring Mr Benn narrator Ray Brooks

TMW Unlimited is launching a new children’s interactive story app featuring Ray Brooks, the narrator of the much-loved Mr Benn animated TV series. The app is the brainchild of a TMW Unlimited employee and is launching as a result of the agency’s Project Iliad business incubator programme. The Haunting of Bagger Bones was devised by […]

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]

Microsoft releases dual screen photo-messaging app for iOS

Microsoft releases dual screen photo-messaging app for iOS

Microsoft Garage has created a quirky new photo-messaging app for iOS that promises to make sharing more intuitive by featuring a vertically split screen, enabling the sender to take a photo and type a message over the top half, with the recipient replying on the lower half. Twist is designed to make the user experience […]

LinkedIn shows off Project Voyager, its new flagship mobile app

LinkedIn shows off Project Voyager, its new flagship mobile app

LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]

Apple Removes Ad Blockers from Store Over Security Concerns

Apple Removes Ad Blockers from Store Over Security Concerns

Apple has removed a number of ad blocking apps from its App Store, expressing concerns that the security of users’ personal data could be at risk in certain circumstances due to so-called “man in the middle” breaches. While Apple now permits ad blockers on its Safari web browser, the banned apps also block in-app advertising […]

Disney App Transforms Colouring Books into 3D Experiences

Disney App Transforms Colouring Books into 3D Experiences

Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]

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