With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]
Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]
When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home (OOH) campaign by creative agency Antidote. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty […]
After a multi-stage pitch, BMW gave its global account for the area of Aftersales to Serviceplan Campaign. The agency is therefore now responsible for preparing a holistic, integrated, target-group-focussed and emotionalising campaign concept that is provided across markets and media in the form of a modular system for implementation and specific adaptation. Specific tasks for […]
In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood. The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned “the extraordinary ingenuity of this design, […]
Pennzoil Films is taking on one of the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” Shot on the streets of Pittsburgh in partnership with J. Walter Thompson Atlanta, the next evolution of Pennzoil continues following an elusive […]
Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]
Nissan captures the excitement and passion for football’s Premier League in their new Sky Sports TV sponsorship campaign – demonstrating that the all new Nissan Micra can get even the tardiest fan home for kick off. The 15 and 5 second idents by TBWA\London, show the all new Nissan Micra speeding away from regular weekend […]
Toyota Europe and Saatchi & Saatchi London have launched the Safe & Sound smartphone app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child […]