Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

Alzheimer’s Research UK launches ‘First Breath’ campaign under new platform idea ‘Make Breakthroughs Possible’

 Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]

Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

Meet Toxic Toby: London’s roadside memorial highlighting deaths caused by air pollution

McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Stoptober returns with a new TV campaign to encourage smokers not to quit ‘cold turkey’

Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]

Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Y&R Santiago and Movistar’s new #ALifeToSee campaign highlights the plight of traffic accidents in Chile

Traffic accidents caused by use of cell phones during the driving, increased in Chile. The most recent report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by “distracted driving” have risen a 93.2% in the last six years. To highlight this an initiative of Movistar, with […]

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Ideas-led brand design agency Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49’s designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz’ Art Unleashed: […]

Nationwide teams with LBC and Heart to continue stand against online hate

Nationwide teams with LBC and Heart to continue stand against online hate

 Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]

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