American Express helps launch mobile game that encourages players to take care of national parks

American Express helps launch mobile game that encourages players to take care of national parks

The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Didier Drogba Stars in Nestlé Cocoa Plan Campaign from Team Iconic at JWT

Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]

Tinder joins forces with the NHS to raise awareness among young people of the importance of organ donation

Tinder joins forces with the NHS to raise awareness among young people of the importance of organ donation

Over the next two weeks, Tinder, the world’s most popular app for meeting new people, is partnering with NHS Blood and Transplant to draw attention to a different kind of search for a match – the challenging wait for a donor match. The partnership and creative concept was developed by integrated creative communications agency 23red. […]

M&C Saatchi Gives Green Light District to Sex Work Charity One25

M&C Saatchi Gives Green Light District to Sex Work Charity One25

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/447064710_0.mp4[/KGVID] M&C Saatchi has created a hard hitting and emotional film for Bristol based charity One25, supporting its Christmas campaign to raise awareness of the issues surrounding women involved in street sex work. Launched in December, the film will run online and target the general public in an aim to humanise sex workers […]

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

Wellcome Trust launches The Crunch featuring brand identity & communications from Blast

The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative  The future of food is one of the biggest challenges on our plate. Our relationship with food […]

Ogilvy & Mather and Philips Launch ‘Breathless Choir’ Campaign Featuring Gareth Malone

Ogilvy & Mather and Philips Launch ‘Breathless Choir’ Campaign Featuring Gareth Malone

Ogilvy & Mather London has created a new campaign for Royal Philips as part of a wider drive to change public perception of the brand. The latest activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organisation that improves lives through meaningful innovations. Launching […]