On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]
Ads depict use of tapes, strings, and superglue to hide genitals and spotlight an alternative product from Truccs and propose legislative action in Brazil Brazil is the country that kills the most trans women in the world. Since most of them keep their male genitals, hiding their genitals is a way of making themselves invisible to […]
Pharmacy chains use their in-store team as a channel for acquiring app installations and gain digital market share with the lowest cost of downloads in the market Brazil’s largest pharmacy chain, composed of the brands Raia and Drogasil, showcases their case titled “40 Thousand Step Grandchildren”, which has been helping the Baby Boomer generation – […]
Heinz Tattoo Ink is a tattoo pigment made with the same care for ingredients that Heinz uses to make ketchup. Brand worked with Brazilian creative agency, SOKO, and top Brazilian tattoo ink manufacturer, Electric Ink, in the development of a Heinz red pigment as part of a brand love campaign. Heinz announced today that they are […]
It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]
After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]
Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments
Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people […]
In difficult times, small gestures can make a great difference. That’s why Brazilian branding consultancy GAD’ has created “Your Brand also Stays at Home”, an initiative that offers for free an open brand, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge #stayhome, which […]
