The new, fully animated campaign for men’s aerosol antiperspirant from Gillette plays on the brand’s position as official sponsor of UFC (Ultimate Fighting Championship) in Brazil. Created by Agencia Africa for P&G, the 60-second TV ad tells the story of the characters in an unofficial – and fictitious – MMA sub-league, the UFSWEAT, the league […]
SKIN-CARE brand Nivea has created a solar-powered mobile phone charger. The bizarre move from the folks at Nivea was made to ensure people read its sunscreen ad – its solar-powered sunscreen ad. The company took out a full-page ad in a Brazilian magazine and decked it out with solar panels and a charging port you […]