After a competitive pitch, the new political movement, United for Change has appointed Don’t Panic as its agency partner. Founded by a group of civic leaders, entrepreneurs and public servants frustrated by the current state of UK politics, United for Change will launch across the UK in May with a single-minded mission to bring new […]
Design consultancy, Start, announced the launch of Upstarts, their branding offering for StartUps. Upstarts aims to work with tomorrow’s leaders today, helping them build fearless brands that make the incredible, credible. Start exists to help businesses adjust to the constantly shifting world around us at the necessary pace, enabling brands to quickly adapt and evolve […]
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted practice across many advertising categories. However, with fundamental shifts in media consumption and trading, combined with significant changes in life stages and […]
Leading UK stroke charity the Stroke Association has appointed Fanclub PR following a competitive pitch as its PR agency to launch a major new campaign and its first TV advertisement. The agency will be developing and executing a fully integrated campaign to elevate the charity and its cause via influencers, curated content and a live […]
Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]
Ultimate are delighted to have been chosen by The Seashell Trust for an exciting rebranding campaign and can’t wait to assist in rejuvenating the charity’s existing brand. The Seashell Trust is one of the oldest charities in the North-West and is dedicated to changing the lives of children and young adults with complex and severe […]
Luxury male fashion brand The Chapar has engaged ClickTap Media, the digital division of Media Agency Group, to help drive consumer awareness and increase sales for the personal styling business. ClickTap Media won a competitive pitch run by the London based brand and will be targeting males that “know what they want” and have a […]
Young & Laramore announced three new clients across the fashion, spirits and sports categories. It has been named agency of record for fashion brand, The Danes NYC; Hotel Tango, a nationally distributed spirits brand based in Indianapolis; and Paddletek, the market leader in pickleball paddle and gear manufacturing. The Danes, a fashion label founded by […]
Encore Digital Media, the audience-first programmatic partner which works for brands such as Land Rover, Vodafone and Epson, launches its Finance division, a highly targeted programmatic service aimed at the finance industry. In conjunction with its expansion, the agency has appointed John Perry as Head of Finance to lead and grow the team. Perry joins […]
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]