Start launches Upstarts, bringing big brand experience to start ups

Start launches Upstarts, bringing big brand experience to start ups

Design consultancy, Start, announced the launch of Upstarts, their branding offering for StartUps. Upstarts aims to work with tomorrow’s leaders today, helping them build fearless brands that make the incredible, credible. Start exists to help businesses adjust to the constantly shifting world around us at the necessary pace, enabling brands to quickly adapt and evolve […]

Brands must rethink targeting to embrace personalisation, according to new Zenith report

Brands must rethink targeting to embrace personalisation, according to new Zenith report

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted practice across many advertising categories. However, with fundamental shifts in media consumption and trading, combined with significant changes in life stages and […]

Young & Laramore wins three clients across categories

Young & Laramore wins three clients across categories

Young & Laramore announced three new clients across the fashion, spirits and sports categories. It has been named agency of record for fashion brand, The Danes NYC; Hotel Tango, a nationally distributed spirits brand based in Indianapolis; and Paddletek, the market leader in pickleball paddle and gear manufacturing. The Danes, a fashion label founded by […]

Encore Digital Media launches Finance division led by former Dennis Publishing Digital Director, John Perry

Encore Digital Media launches Finance division led by former Dennis Publishing Digital Director, John Perry

Encore Digital Media, the audience-first programmatic partner which works for brands such as Land Rover, Vodafone and Epson, launches its Finance division, a highly targeted programmatic service aimed at the finance industry. In conjunction with its expansion, the agency has appointed John Perry as Head of Finance to lead and grow the team. Perry joins […]

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