One of the UK’s biggest tile specialist Topps Tiles has appointed digital agency Code Computerlove to support its drive to deliver the optimum online experience and improving the multi-channel customer journey. Code will be partnering with Topps Tiles, that is aiming to ‘out specialise the specialists’, to implement an ongoing programme of onsite performance and […]
China is on course to overtake the USA as the world’s leading source of foreign trademark applications by 2020 according to new research released by CompuMark, the industry leader in trademark research and protection solutions. Trademark-filing trends are a powerful indicator of economic activity. In the past two years alone, the number of Chinese trademark […]
Kony, Inc., provider of the leading digital banking platform and associated suite of banking applications, has chosen Metia Group – a global marketing agency with expertise serving both tech and fintech brands – as Agency of Record for the international launch of its flagship digital banking solution. Kony selected Metia to provide brand, audience and […]
New research reveals why a branded uniform can be an effective tool for raising brand awareness and instil trust and confidence among consumers. Almost 150 marketers were asked how they felt about a range of marketing efforts designed to help create a strong first impression about a brand or business. The study found that almost two-thirds […]
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign. Head of Content Strategy and Brand for Age UK, Kathi Hall said: “A strong partnership is hugely important to Age UK. In Brave, […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth as an international powerhouse of creative production. The acquisition combines CreativeDrive’s network of over 150 studios in the U.S., Latin America, Asia and Europe with Zebra’s impressive portfolio of video and content production and localisation offices across London, […]
The Big Shot has been appointed by Andersen Press to launch The Bold’s in Trouble, the new book in Julian Clary’s The Bolds children’s books series, illustrated by David Roberts. The Big Shot will deliver an integrated creative campaign that will go live in September 2018. The campaign will feature outdoor advertising, regional radio, and cross platform […]
The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]