Leo Burnett announces the appointment of Chaka Sobhani to the role of chief creative officer. Chaka joins Leo Burnett London from Mother. Chaka brings with her 20 years of experience from both the Advertising and Broadcast industries, notably setting up ITV Creative and becoming their first creative director. She started her career as a comedy […]
Hunterlodge Advertising has been appointed as the integrated marketing partner for Henley Business School following a competitive pitch. The scope of work will cover strategy, creative, advertising and digital to support the development of the School’s brand nationally and internationally through creative campaigns, targeted profile raising and effective use of media. As one of the […]
The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as its first advertising agency. RKCR/Y&R won the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting. The WPP agency will begin working on the advertising, […]
Maxus has unveiled Change Planning, a new planning methodology underpinned by advanced media planning techniques and powered by best-in-class data sources. The new, intuitive approach allows the agency to devise communication strategies that ensure brands succeed in today’s hugely changing and competitive environment. Change Planning is built to be agile, compressing timelines and ensuring that […]
The M&C Saatchi Group is pleased to announce major investment in United Arab Emirates, bringing its Brutal Simplicity of Thought philosophy to Dubai. M&C Saatchi Dubai will open its doors in February 2016, following the acquisition of the regional communications agency Expression. Scott Feasey, founder and former Managing Director of Expression, will lead the Dubai […]
The OLIVER Group announces that it has won the retainer for Courts retail business in Singapore and Malaysia. The arrangement will see Courts collaborating with OLIVER to cover strategy conceptualisation, creative and media fulfilment through a combination of both on and offsite resource to maximise contribution. For over 40 years, Courts has prided itself on […]
Wasserman has announced a global rebrand to better reflect its evolution into a full service offering. This new identity reflects a shift away from its current marketplace reputation as simply a sports sponsorship and management agency, into an agency that understands the connected world and the fact that its clients have touchpoints across all aspects […]
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
Cheil Worldwide is consolidating its entire global retail resource under a single banner. Called Cheil Retail, the new unit will be led by Simon Hathaway as the Global Chief Retail Officer. Hathaway, who joined Cheil in 2012, will head a team of 1,500 people across 52 offices in 43 markets. Cheil Retail will work across […]
Global brand design specialist, BrandOpus announces the opening of its first US office, based just north of Flatiron, New York. The US launch signals further international developments for the independent agency as it enters its 9th year of trading. Already renowned for winning an industry-leading collection of commercial effectiveness awards, the brand design agency is […]