Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato. The campaign was launched in conjunction with the announcement that the city of Charleston has been […]
United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat. From Houston to Mumbai, Chicago to Honolulu, Lisbon to Tokyo, Munich to San Francisco, the 30-second spot […]
In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers Kevin De Bruyne and Paulo Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot. The players […]
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]
Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]
A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]
Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy. Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at […]
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]