With over 2,000 appearances in film, Zippo has earned a role in Hollywood as an integral story telling device on the set of many major movies. Countless stars have held a Zippo lighter and the trusty product has made its way into some of the best-known action scenes and suspense-filled plot twists. This June, […]
 Women in the EU earned on average 16% less than men in 2016, according to new data released in March 2018 by Eurostat. Germany reported the widest gap in Western Europe – 22%, ahead of the UK, Italy and France. The subject is not entirely unknown, but it’s still not talked about enough. New Berlin-based […]
Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of women driving, when it becomes legal in the Kingdom in June. Prompted by the overwhelming scepticism demonstrated by many men on social media when the decree was first announced, M&C […]
blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu […]
Present at major museums around the world, scenarios of the classic works of artists Van Gogh, Renoir and Monet can reach the homes of Etna customers. Signed by Artplan, the campaign titled Do It Yourself brings advertising pieces that reproduces Impressionist paintings in printed medias. The ads re-read the original masterpieces, using Etna objects […]
According to Alzheimer’s Disease International (ADI) someone in the world develops dementia every three seconds. There are more than 50 million people living with dementia globally. With the number of dementia cases, including Alzheimer’s disease, on the rise, it is shocking how low public awareness is of the condition that affects so many individuals and […]
Pioneering realty website Homes.com is revealing a new, modernised brand experience and supporting marketing campaign in partnership with Norfolk-based digital agency Grow. In order to meet the needs of today’s digitally-native homebuyers, while differentiating it from competitor brands like Zillow, Trulia and Realtor.com, Grow set out to reimagine the brand through a streamlined and […]
Young & Laramore, Sibling Rivalry’s Joe Wright and Echo Lab’s Gavin Little announce a national campaign for Trane to romance the world of HVAC. As the preeminent brand in the HVAC category, Trane has long been associated with its ability to run through anything. Young & Laramore was tasked with telling a deeper story […]
There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which is made by the airline’s agency of record, 180 Kingsday. It features a re-recording of the classic song ‘Dancing in the […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]