VARTA Consumer Batteries is launching a £1 million Christmas campaign, an investment that will see the challenger brand reach a UK audience of 22 million this festive season. The campaign, led by a TV advert, which will air for the first time on November 22, represents a significant investment by the brand to support […]
Swedish retailer Ikea has made a name for itself on the reactive marketing front – when news broke that Game of Thrones cast members were wearing its faux fur carpets, it paid tribute to the show. It has now undercut the sale of a 500-year-old antiquity with a compelling print ad. With the help of […]
 Creative agency, ROTHCO, and independent national youth outreach movement, Soar, launched a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a […]
The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]
Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]
Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman. Conceptualised by Ogilvy Bangalore, the film is […]
Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’. The humorous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, […]
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the summer […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]