Doritos has launched a ground-breaking content partnership with Oath on Xbox to coincide with the launch of the world’s most powerful console, the Xbox One X. Created by OMD UK and Oath, the #PLAYBOLD campaign will see Doritos partner with three of the biggest YouTube gamers to prove that they are the boldest gamers in […]
Britain’s largest charity working with older people, Age UK, launches a new TV and online campaign to tackle the topic of loneliness – a huge issue for people in later life in the UK. Creatively devised by Arthur London and produced by Royle Productions, ‘Lonely in a Crowd’ is a call to action, which aims […]
Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a […]
Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)? It’s the quintessential Mexican holiday with a 200 […]
PENNY is kicking off 2017’s Christmas season with the slogan “Christmas. Time to reconcile”, shot in the Ukraine by Award-winning Viennese director Chiara. The seasonal digital campaign by Serviceplan Campaign reflects PENNY’s wish to act as a local supplier whilst providing support to the community. Stefan Magel, PENNY’s COO, explained: “We don’t just want to […]
Great Guns and Director Duncan Christie deliver a heart wrenching and moving campaign film, ‘2050’, to promote and raise funds for the UK’s largest breast cancer charity, Breast Cancer Now. The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
This festive season, M&S has teamed up with a treasured British icon to create a truly special Christmas – as Paddington is unveiled as the star of Marks & Spencer’s Campaign for 2017, which will launch with the hashtag, #LoveTheBear. The timely tie up follows the star-studded World Premiere of STUDIOCANAL and Heyday Film’s Paddington […]
In a new market strategy among German SUV brands, SAIC Volkswagen plans to launch their “SUV Family” concept in 2017 via integrating its core SUV models: Teramont, Tiguan L, and Tiguan SR. Moving forward with the slogan, “An SUV for Everyone,” VW’s “SUV Family” caters to a broad spectrum of consumer demands. Saatchi & Saatchi […]