JD Williams encourages women to live a colourful life with new ad campaign

JD Williams encourages women to live a colourful life with new ad campaign

Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]

bigdog Norwich targets London leaders of the pack

bigdog Norwich targets London leaders of the pack

Full-service, integrated advertising and marketing agency bigdog announced a new campaign to attract top London talent to its Norwich office. The campaign is inspired by bigdog’s determination to take a holistic view of work and lifestyle and points out the many reasons it’s worth considering making a move away from the capital. This major new recruitment […]

AIDES and BETC use Fashion to fight HIV

AIDES and BETC use Fashion to fight HIV

Courtesy the precious help by prêt-à-porter brands and designers who donate their clothes and thanks to all the people who buy them, the Grande Braderie de la Mode (The Great Fashion Sale) allows the association AIDES to collect an important part of their private funds. The campaign “Fashion Condoms” is the first brand campaign for AIDES […]

Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

Fitbit’s most accurate heart-rate monitor launched with the most heart-racing unboxing video ever

To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. ‘Ultimate Unboxing’ was shot in Barcelona, and stars unboxing expert and YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to […]

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

Patrón Tequila Unveils ‘The Patrón Experience,’ a Hand-Held AR Innovation

On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]