One of the global cybersecurity leader Forcepoint, announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people […]
Zipcar, the global car club company and UK market leader, has launched an eight-week integrated campaign to promote their new one-way service in London, Zipcar Flex. Lead creative agency, Founded, is responsible for the strategy and creative of the campaign ‘Drive, Drop, Do’. It features over 150 out-of-home sites, digital display, website and social media […]
In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with new ads featuring some of America’s favourite heroes, since Walmart has everything kids want and need to own the school year like a hero. Directed by Tool of North America’s Marc Forster, the ads are shot feature-film style and […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]
Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]
Tovaritch! Premium Russian Vodka have unveiled the latest instalment of their ‘Never Drink Alone’ campaign. Devised by Proximity Madrid, the campaign launched in May and has both digital and print elements to it. “We have been working with this for two years, and it is providing great results, in both sales and brand awareness,” explains David Vijil, Creative Director […]
Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel. The country’s mortality rates among female prostitutes are 40 times higher than the rest […]
As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable. The caring attitude is at the heart of Air France’s concerns. To take care […]
Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]