Oreo believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think. That’s the premise of a new global push from the Mondelez-owned cookie brand, called ‘Open Up With Oreo’, according to its global brand director Jennifer Hull. Children being apparently […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.†Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand†approach at a media event in Paris, said the strategy extends the equity and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/ARMY_garage_40_wip_20160128.mov[/KGVID] In a bold move to recruit more soldiers, challenge stereotypes, and broaden its appeal to young people, the British Army has launched a new campaign to attract Generation Z by showing them how they can grow and become better versions of themselves with an Army career. The sociological make-up of Generation Z, […]
HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays. The campaign, created by Saatchi & Saatchi London, takes a light-hearted look at the advantages of booking a house or villa for your holiday, as opposed to staying in someone else’s home or in […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/McDonalds-UK_Good-to-Know_Eggs_HD_MPEG_4.mp4[/KGVID] The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
Audi has put together a team of crack scientists and engineers to manufacture a lunar rover and enter Google’s XPrize Foundation space competition to put a robotic vehicle on Earth’s cosmic neighbour, a project that encapsulates its ‘Vorsprung durch Technik’ slogan. Audi has teamed up with a group of engineers dubbed ‘The Part-Time Scientists’, and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Cuba.mp4[/KGVID] Hometown London has launched a new global TV campaign for 888poker geared toward attracting recreational poker players to the brand. Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play Entitled […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/HEALTH_40_CUT_12_12-16_18h33-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer has launched its first campaign of the new year, this time focusing on its healthy food range, including exciting new food trends like spiralised vegetables, cauliflower rice, unusual grains and vibrant juices. The ‘Adventures in Wonderfood’ campaign, created by RKCR/Y&R, puts a vibrant, energetic spin on healthy eating, showing […]