Channel 5 has marked the launch of its new real life series The Gift of Life with an arresting marketing campaign designed to highlight the plight of the 7000 people in the UK who are currently waiting for an organ transplant. A group of actors, dressed as hospital patients in surgical gowns and pushing saline […]
M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]
Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]
Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]
Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]
MasterCard has launched a new ad campaign starring New Zealand rugby hero Dan Carter to celebrate its worldwide partnership with Rugby World Cup 2015. The ad, which is part of the brand’s Priceless Surprises campaign, was created by McCann London.
AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]
St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]