In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]
Toronto-based agency LP/AD launch the first campaign following its rebrand of sales integration software company, ContactMonkey. ‘Do Little, Achieve Greatness’ takes a comical spin on sales software by launching a series of hidden camera content which follows a particularly cheeky man in a monkey suit on his way to the office. In the 60-second […]
PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]
Mélanie Dunn, Cossette’s Global President and CEO, announced the promotion of Peter Ignazi and Carlos Moreno to the newly created role of Global Chief Creative Officers. The pair will lead the creative vision for the agency and the creative expression of its brand in every market Cossette does business in, while supporting the company’s international […]
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]
A college recruitment ad that made waves in 2015 for including a scene of a couple making out in a library has been named the best university commercial of the year. Kira Academic, a tech company that helps admissions departments interview applicants by video, honoured the University of Moncton’s commercial out of some 100 ads, following […]
TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO […]
Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
Coca-Cola has apologised after a promotion it was running for its Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of its bottle caps. Playing off of Canada’s bilingualism, the promotion put a random English word with a French word. In this case, the English ‘You’ was put with ‘Retard’ which in […]
JWT Canada announced that it has been selected by Air Canada as its new creative advertising agency of record, following a national search process. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying. “JWT demonstrated strong capabilities […]