Initials is thrilled to announce the launch of a new website for Macmillan Cancer Support’s “Brave the Shave” campaign as part of the charity’s digital transformation strategy. Brave the Shave, which is now in its third year, encourages people to shave their heads to raise money to support men, women and children living with cancer. In 2016, […]
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross […]
There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]
Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way. The Silent Protest app is activated when a mobile phone is turned to silent, using individuals […]
Working in collaboration with the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, the award-winning agency, Lambie-Nairn announced that it has developed the visual identity of headstogether.org.uk – a new campaign to end stigma around mental health. It is the single biggest project Their Royal Highnesses have undertaken together and the campaign […]
Kate Moss and Naomi Campbell have been photographed by Mario Testino to celebrate the 20th anniversary of Fashion Targets Breast Cancer in the UK. Since the two supermodels helped to launch the iconic campaign in 1996, Fashion Targets Breast Cancer has raised over £14 million for Breast Cancer Now’s vital research. The stunning 2016 images […]
Unicef France has created a unique interactive Twitter campaign titled #H20Filter to mark World Water Day (22 March). As part of its wider ‘Water Challenges’ initiative, the charity wants to raise awareness around the fact that many individuals around the world are unable to access clean water. As such, it’s created a Twitter tool which allows individuals […]
Facebook is expanding on the popularity of its specially-designed image filters, like the rainbow-coloured Pride flag overlay it released to celebrate the legalisation of same-sex marriage in the US, by making them a permanent fixture on the site. The social network has teamed up with a host of sports teams, charities, movies and other brands […]
International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]