The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new agency of record. The agency will be providing both strategic direction and creative solutions to effectively enhance The Royal British Legion brand. The new brief will […]
The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Careâ€, that highlights the work the charity does across the UK to help create a world that’s kinder to animals. Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this […]
In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]
Global creative business Jones Knowles Ritchie (JKR) and communications agency Revolt have launched non-profit brand For Richer, For Poorer, in response to Windsor council leader’s call for removal of homeless people before May’s royal wedding and the wider issue of homelessness in the UK. For Richer, For Poorer is a unique range of commemorative products […]
BETC Paris and non-profit La Parole aux Sourds have joined forces to create Unsilenced, the first original song sung entirely through sign language and dance. The ground-breaking project appears at first to be a music video for an instrumental song; only when the viewer arrives at the end of the clip do they realise that […]
Uncommon Creative Studio has picked up the prestigious WWF advertising account this week in what was its first competitive pitch, beating two other creative agencies to take the business. The win comes hot on the heels of the agency’s recent appointment by the UK’s leading independent energy provider OVO Energy and is effective immediately. WWF […]
Conran Design Group has collaborated with UNICEF to create the new Soccer Aid brand identity. Conran was tasked with updating Soccer Aid’s brand identity, to make it feel modern and engaging, and to create an identity that inspires action and reflects the excitement and passion of football. The marque, which is being used across digital, […]
ZAK, the creative agency who connects brands to U30’s announced it will be working with OnSide – a charity that builds a network of 21st Century Youth Centres to give young people quality, safe and affordable places to go in their leisure time and to make a difference to their futures. ZAK will be working with […]
As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]