Recycle the noise, silence the city

New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208

Recycle the noise, silence the city

PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]

Love or Fear sends travel lovers to Pluto

Love or Fear sends travel lovers to Pluto

Love or Fear, the agency launched by Dave Dye, Matthew Waksman, and Allan Dutton has won the creative advertising account for the Zurich backed, travel insurance disruptor, Pluto, without a pitch. Pluto was launched to offer seamless travel insurance for millennial travellers. The five star trust pilot rated service offers a hassle-free experience; from 1-minute […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

NHS Blood & Transplant harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]

VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media has negotiated a special campaign with outdoor media owners to mark the two-minute silence on Remembrance Sunday on 11th November. This year Remembrance Sunday falls on the centenary of the end of the First World War. For the first time ever, VCCP Media has arranged for c.100 digital sites across England to feature […]

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

UK creativity shines at Cannes Lions 2018 with new Department for International Trade campaign

The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, Very and ViFit, and is currently running nationwide across […]

Twitter launches video content promotion tool – Twitter Amplify

Twitter launches video content promotion tool – Twitter Amplify

Twitter has revealed its latest marketing tool Twitter Amplify which allows media companies to promote small video clips, for example sports highlights, which are accompanied by a brief video ad as a pre- or post-roll. Launch partners for Twitter Amplify include the likes of Clear Channel, New York Magazine, VEVO, Warner Music, and VICE, as […]