Following the explosive launch of Fenty Beauty in Madrid, Rihanna treats her fans with yet another unforgettable interactive experience, this time in Milan. In collaboration with Sephora, the brand launch in Italy also celebrates the worldwide release of the Summer Body essentials collection of the superstar’s globally anticipated makeup line. Responsible for orchestrating the […]
As part of a long-term partnership with world-leading colourist, Josh Wood, Pearlfisher has created a new identity for the Josh Wood Colour brand, and the brand strategy and design for his innovative new home hair colour system, Josh Wood Colour. Aiming to challenge the staid marketplace with a personalised hair colour recommendations system, the new […]
Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]
November 7 marks the launch of Gigi Hadid’s new line of cosmetics for Maybelline New York via L’Oreal. The new line makes its debut as part of the unveiling of the recently updated Piccadilly Circus billboard screens, following the lights prolonged shutdown to allow for the technological upgrades. The last time all the lights were […]
Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’ for a very special celebration. Their client Collection has reached a birthday milestone. They are looking to take an exciting brand activation out to its fans to celebrate during September, with products and prizes for fans. Introducing the beauty bus! Our double decker conversion […]
Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]
Charlotte Tilbury Beauty has launched a dynamic, digital out-of-home (OOH) campaign featuring user-generated content and a weather-triggered activation to launch its new #GLOWMO collection. Devised by OOH and location marketing specialist Posterscope and media agency Cream UK, and delivered through the Liveposter platform, the campaign comprises two creative executions highlighting the performance of the #GLOWMO […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/labello_gimme_competition_061015-1.mp4[/KGVID] Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series […]
Space has created a new experiential campaign for the NIVEA Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist. NIVEA’s ‘Face Facts Boutique’ gives the target consumer the chance to fully immerse themselves and engage with the latest product range from the brand. It will provide the target audience […]